What’s it like to work with SVED?
Client Testimonials
“Working with Anna was like a cross between therapy and styling. At the end of the session I had a much clearer idea about what I did and didn’t want in my wardrobe and what I did and didn’t want in my life.
The whole experience left me rejuvenated and with a sense of clarity. I learned a lot about myself and why I did and didn’t like clothes I had, and I also got some very helpful styling tips.
Over the following days I would feel happy whenever I looked at my organised wardrobe and feel rejuvenated all over again.”
Lucy Paplinska
Award-winning Documentary Filmmaker, Editor and New Media Creator
"What I love about Anna's approach is that it is completely unique and tailored - she worked with me to understand my values, who I am and my preferences before making any suggestions. Anna helped me clear my wardrobe and my overwhelm when I looked at it. She was gentle but firm in giving me permission to get rid of items that were no longer fit for purpose. What I loved most was the confidence I gained in being able to put together my own outfits. She showed me how to create combinations that were both flattering and suited me from the clothes I already had. Then we identified the gaps in my wardrobe and our shopping trip was an absolute joy! It involved a trip to the tailor to make even more use of items I already had. Anna created a look book for me of my favourite outfits from our wardrobe session which I refer to almost daily before getting dressed. Thank you, Anna!!".
Andrea Andric
Digital Marketing Strategist
"Before the session I was feeling stuck. I wasn't sure what my style was, I had a closet full of clothes but every day I felt like I had nothing to wear. I wanted to look elevated in the way I dressed as a new mum, but was always wearing the same few things.
Anna was incredible. From the moment she arrived, she made me feel comfortable. We went through my wardrobe and spoke about different things I liked and didn't and Anna fully understood what I waa going for. We were able to split my wardrobe into the items that would support the style I wanted and those that wouldn't. Anna also took the time to explain why things would work on my body type and why they wouldn't. Anna showed me how I could wear some of the items I had in new ways, or elevate them with accessories which was very helpful. I realised I had a lot more options to wear than I first thought. Even without adding anything new to my wardrobe, I felt like I had a whole set of new outfits which I started wearing the following week.
We added a few new staple items to my wardrobe and this enabled me to get more wear out of my current clothes as well. I have noticed when I make a purchase now, I can assess the item and how it fits in my wardrobe/style. I have more confidence to accessories and dress up the outfits I would usually wear. I am so grateful to Anna and the time she invested in me. It saves me so much time in the morning, and I feel confident it what I wear.".
Lauren Oakes
Founder of Thursdays
What People Are Saying
“Spending the day with Anna was like spending the day with a good friend. I felt entirely comfortable and unjudged the whole time (despite a wardrobe of post baby desperation purchases or things I’ve been holding onto just in case my body magically discovers its pre baby proportions).
I came away with a much less cluttered wardrobe that still has enough in it to be practical, a list of key pieces to buy and suggestions of options at different price points of where to get them, and the knowledge of what is likely to work shape wise for my body so I know what to look for when I’m shopping.
A very worthwhile investment that will give back for years to come.”
Emily R
Physiotherapist
“My wardrobe reset consult with Anna was a total game changer. She really tuned into my life - the juggle of work, kids, and home - and how I actually live in my clothes. She got my love of colour, texture, and comfort and helped me see where my wardrobe was holding me back.
Even after a big cull on my own, Anna helped me let go of another third of what was no longer working for me. With her sharp creative eye, she showed me what was worth keeping, how to style it in new ways, and where the gaps were. Her advice was honest (in the best way) and helped me see new styling possibilities.
The follow-up personalised style guide she sent me totally nailed it. It gave a clear picture of my style, practical next steps, and a list of pieces that would round things out without just adding clutter. It’s helped me shop with purpose and fill gaps in my outfits with things that suit me. Anna gave me the confidence to ‘blame my stylist’ and get a refund on some recently-purchased pieces that weren’t working, and she gave me a new appreciation for de-pilling!
Anna completely reset the way I see my wardrobe. Now I actually look forward to opening it each day. Getting dressed feels easy, more ‘me’, and I’m confident putting outfits together in a way I wasn’t before.
I’d highly recommend a wardrobe consult with Anna. She’s warm, approachable, and super stylish - I’ve already told all my friends they need to book her in.”
Lia C
Psychologist
"Anna was incredible. I was really nervous about booking because I didn't feel like I was stylish enough to have a stylist, but Anna put me completely at ease. She has so much expertise but she is also great at sharing her expertise in a way that makes sense to a complete style novice (like me!).
I was in a lockdown / pregnancy / breastfeeding induced wardrobe slump and she helped me do a long overdue cull of all the things I didn't like (there were a lot!). It's made such a difference to open my wardrobe and only see things I like and want to wear! She used the remaining pieces to help me identify my style and gave me suggestions for how to shop for myself to build up my wardrobe again. I feel so much more confident getting dressed now and I wish I could take Anna with me on every shopping trip. "
Ashley O
Academic
What People Are Saying
“Anna has completely transformed my style and the way I move through the world.
She took the time to understand who I was; where I was going; and supported me through the transition between old and new.
I completely trusted Anna in the process from wardrobe refresh through to shopping - she is incredibly insightful, creative, and down to earth - and we had such a fun time together.
If you are looking for someone to support you in the re(creation) of your personal style, do yourself a favour, and contact Anna.”
Joel Carnegie
ABC Presenter, Performer and Musical Director
“Anna has revolutionised my wardrobe. I needed an external perspective (one with impeccable taste!) to give me 'permission' to chuck a mountain of old clothes away - things I'd been hoarding for years.
Anna's focus on sustainability means I know a lot of the clothes will find new homes.
I can actually SEE my clothes now, and opening my wardrobe makes me feel happy again.
Anna was also a fount of knowledge and suggestions about outfit ideas, putting new combinations together that'd I'd never have thought of.
She also helped me reorganise things with new compartments etc.
I don't think I'm alone in having a propensity to hoard clothes - clothes that don't fit, things I might wear someday (and that day never comes), things that gave me one good memory 7 years ago.
It has been liberating to shed all this old stuff, and I couldn't have done it without Anna's moral support through the process.
She's very open and understanding - completely non judgmental. I'd recommend her service to anyone!.”
Kate Miller Heidke
Multi-award Winning Singer, Songwriter
“Wardrobe refinement is deeply personal. It is scary showing someone your innermost secrets. Letting them know how ambitious your skinny jeans are or how many black tops you've managed to stockpile. Anna creates a safe space to let it all hang out and work out through. She is generous and kind with her counsel but her keen eye for style will take you to places you didn't know that you needed to go. She will help you let go of the old to create space for your fabulous new style... and all with a twinkle in her eye and a sense of fun.”
Heidi Ryan
Senior Executive
What People Are Saying
“Thank YOU so much for today! Omg. I'm still buzzing from the clear out!
Today felt so cleansing, and you made it feel so easy. You also made me feel so comfortable that it felt like going through my stuff with a friend (a very task- focused friend!) - no pressure, completely honest feedback, and a judgement-free space.
I wouldn't have been able to make some of those calls on my own, and having your eye and style knowledge really helped give me the confidence with my decisions.
I absolutely love how you've organised the remaining clothes - it's simple but exciting, and I'm loving that I don't need to use anywhere near as much storage as I was.
I honestly feel so much lighter after today. The clear out was as beneficial for my peace of mind as it was my space.
Thank you thank you THANK YOU!”
2 months later…
“It’s been 2 months since my session and I still use the systems she’s created for me. (If you’re not impressed by that, you don’t have my brand of ADHD so don’t realise how HUGE that is!)
I can’t recommend Anna more highly.”
Tess Rouvray
Self-described 'ADHD Chaos Demon'
“I have never had much idea about clothes or fashion. Not knowing what would suit me meant that I made very safe, often ordinary choices.
Anna has come in and revolutionised not only how I feel about my wardrobe and how I dress myself, but how I feel about my body, how I hold myself in the world and what’s important to me.
The process was surprising and so easy. Through guided conversations, revelations would emerge, and Anna made the space so safe to explore anything that came up for me.
She is delightful, clever, sharp and honest, whilst still letting you drive your own styling journey.
If you need someone to help blossom the best version of yourself, authentically - You cannot go wrong!
Trudi Boatwright
Global Leader on Play
"Working with Anna was an absolute game-changer for my professional wardrobe. I was after a workwear refresh, and she delivered far beyond my expectations. From our initial consult to the shopping trips, the experience was so positive I haven’t been able to stop talking to friends and family about it. Anna introduced me to new brands I hadn’t tried before, made thoughtful and practical suggestions, and found pieces that are modern and super versatile. I have never had so many laughs and so much fun shopping before!
What really stood out was how seamlessly the new wardrobe pieces worked—both on their own and when combined with items I already owned. Every choice felt considered and intentional, and I am excited to get dressed for work again.
Anna went above and beyond, not only in her research and attention to detail, but in the way she gently encouraged me to stretch my style boundaries. She created space for exploration while making sure I felt completely confident and comfortable in everything I wore. Her respectful, intuitive approach made the entire process feel effortless—and I feel so much more confident choosing what to wear."
Anusha Campbell
Director (Professional Services) & NFP Independent Board Member
What People Are Saying
I originally went to Sved as I was feeling my wardrobe was overwhelmingly black and ‘safe’ and had no idea what colours were best for me. I needed help!
Although a colour session was outside of my comfort zone, Anna’s warmth, professionalism and fun manner immediately made me feel at ease and enjoy the process.
Thanks to Anna, I have gained a real understanding of my best colours and now feel empowered to experiment and expand my wardrobe options. I have even purchased some vibrant pieces that I never would have looked at before, and received so many compliments when wearing them!
I would highly recommend Sved to anyone wanting to understand the power of colour, feel more confident, and refresh their style.
Fiona Baessler
Event Professional
“I have known Anna - personally and professionally - for twenty years, and in that time she has saved my sanity more times than I can count. Anna recognised my undiagnosed ADHD almost a decade before I did, which was probably at least partly evident in my tendency to always be at risk of suffocating under the weight of excess clothes. She has taught me really important principles of decluttering, and she has never exercised any judgment over my failure to always implement them! I would trust Anna with my life, but for now I just rely on her to keep my wardrobe under control.
In all seriousness, I have never met someone who manages to be both as creative yet also practical as Anna. She has an excellent eye for detail and a true appreciation for how fashion forms a major part of self expression. She will help you streamline your wardrobe without sanitising your unique tastes - and best of all, she’ll take it all away at the end of your session so you can’t be tempted to rummage back through it!
You simply will not go wrong by inviting Anna into your inner sanctum and ask her to give it a tidy for you. I am excited for everyone to meet her!”
Clementine Ford
Bestselling Author
"When I needed a new outfit to host a major event at short notice, Sved stepped in and saved the day. I was hosting live on stage in front of 10 thousand people, live to camera, and presenting side of stage to a live radio audience (in 35 degree heat). The outfit needed to pop onstage and on camera, and it was important for me to feel comfortable and at ease with the right fit and feel. Anna instinctively understood the brief and went over and above to deliver an amazing result. From taking my measurements while my young toddler was clinging to my legs, to delivering outfits at work for fittings, and making alterations on the fly in order to achieve the most flattering fit, Anna’s attention to detail and her warmth, flexibility, practical know-how, and reassuring support made the whole process feel like a breeze. "
Alice Keath
Broadcaster & Musician