PERSONAL STYLIST

Melbourne

I’ll help you get more out of your wardrobe than you ever imagined.

Show Services

  • "Anna has revolutionised my wardrobe"

    Kate Miller-Heidke
    Multi-award winning singer-songwriter

  • "I have never met someone who manages to be both as creative yet also practical as Anna."

    Clementine Ford
    Bestselling Author

  • "Anna has come in and revolutionised not only how I feel about my wardrobe and how I dress myself, but how I feel about my body, how I hold myself in the world and what’s important to me."

    Trudi Boatwright
    Global Leader on Play

  • “Her keen eye for style will take you places you didn’t know you needed to go.”

    Heidi Ryan
    Senior Executive

  • “Two months later, I’m still using the systems Anna created—if you have ADHD, you’ll know how HUGE that is.”

    Tess Rouvray
    Self-described 'ADHD Chaos Demon'

  • "Working with Anna was an absolute game-changer for my professional wardrobe. I was after a workwear refresh, and she delivered far beyond my expectations."

    Anusha Campbell
    Director (Professional Services)
    & NFP Independent Board Member

  • "I was hosting live in front of 10,000 people—in 35-degree heat— The outfit had to pop onstage and on camera, and Anna instinctively nailed the brief."

    Alice Keath
    Broadcaster & Musician

  • “I completely trusted Anna… she is incredibly insightful, creative, and down to earth.”

    Joel Carnegie

    ABC Presenter, Performer and Musical Director

  • “Thanks to Anna, I now feel empowered to experiment and expand my wardrobe options.”

    Fiona Baessler
    Event Professional

Does it feel like the more you buy the harder it is to get dressed?

SVED works 1:1 with people in their wardrobes to create smart, sustainable ways of aligning what you wear with the reality of your actual life and values.

Too many clothes and nothing to wear is a cliche for reason!

  • A strategic detox designed to give you physical and mental clarity. We clear the noise and decision fatigue to uncover what truly works for your real life.

  • Expert styling using what you already own to build daily confidence and ease. We create repeatable "go-to" formulas so getting dressed is as simple as breathing.

  • Targeted sourcing of pieces to fill identified wardrobe gaps. Skip the overwhelm with a curated trip focused on your needs, budget, and lifestyle.

"Working with SVED felt like a day spa for my wardrobe. I walked in feeling overwhelmed and guilty about pieces I’d never worn… and walked out feeling lighter, clearer and genuinely energised.”

Kate
Brand & Marketing Consultant

The Reality of a Disconnect

Your wardrobe is the most tangible system you interact with daily. It’s a tool for communication, grounding, and motivation.

A disconnect often coincides with major life events: parenthood, menopause, career growth, diagnoses or relationship changes.

A "makeover" is a bandaid. For lasting change, you need to get to the heart of what’s going on rather than just adding more.

If you feel that disconnect: welcome.

SVED is
Anna Svedberg

A woman with glasses and red hair tied back, smiling while sitting on a black leather lounge chair near a window with yellow curtains. 
Hello!

Anna is a Melbourne personal stylist and transformation coach with a background in arts, culture, and human behaviour. She spent more than twenty years inside some of Australia’s leading institutions as a producer, educator, strategist, and storyteller before founding SVED.

Anna helps people reconnect with who they are and what they want through their wardrobes. She expertly blends style, creativity, and sustainability with the goal-oriented elements of transformation coaching. Whether creating ADHD-friendly systems or red-carpet looks, she aligns how you show up inside and out.

Clients describe her approach as insightful, empowering, and a little bit magic.

Personal Styling & Wardrobe Services

A woman with long red hair wearing a denim jacket and jeans looking at a brown belt in her hands, standing in front of a wooden framed mirror in a room with light-colored walls and wooden flooring.

  • All SVED sessions start with your wardrobe

    Personal styling, decluttering and organisation sessions that help you find clarity, ease, and confidence in your wardrobe. 1:1 sessions tailored to you at home.

  • Wardrobe and strategic shopping packages that give you expert guidance based on what you already own and what you need now.

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