Sved is
Anna Svedberg

Great clothes, like great stories, are better when they're shared

Anna Svedberg knows clothes are more than fabric — they carry history, power, identity, and meaning.

With a background spanning arts, culture, and circular fashion, Anna spent over two decades working with leading cultural institutions as a producer, educator and driving inclusion and empowerment programs before founding SVED — a boutique wardrobe consultancy.

Passionate about thoughtful wardrobe management, Anna helps people refine their wardrobes, make intentional choices, and give their clothes meaningful new lives. She curates personal collections, supports people through life and style transformations, sources hard-to-find pieces, and brokers iconic fashion donations.

Anna expertly blends style, creativity, and sustainability — and is also a Certified Transformation Coach.

Her friends call her Sved