Winner, Personal Styling Excellence, 2026 Australian Style Institute Awards
Anna Svedberg of SVED has been named the winner of Personal Styling Excellence at the 2026 Australian Style Institute Awards, recognising her human-centred approach to personal styling.
SVED Named Finalist in Two 2026 Australian Style Institute Awards
Personal Stylist Anna Svedbergt “SVED” of Melbourne wardrobe consultancy SVED has been named a national finalist for Personal Styling Excellence and Business Excellence in the 2026 Australian Style Institute Awards.
How might we…make second-hand shopping more accessible?
Let’s make op-shopping easier.
How can we make second-hand shopping more accessible? I sent this letter to eight of Victoria's largest op shops to explore better systems for stylists, support workers and the people they support.
This is the SVED methodology: The Wardrobe Feedback Loop
SVED’s Wardrobe Feedback Loop blends wardrobe psychology, enclothed cognition, personal styling and coaching to help people create wardrobes aligned with their identity, lifestyle and goals. This is the methodology behind SVED’s in-home wardrobe resets, styling and strategic shopping experiences in Melbourne.
Thank you!
A personal thank you from SVED after year one. To every client who booked, returned, referred and followed along. This is what building a wardrobe consultancy looks like in real time.