SVED
Client Reviews

Hear from clients about personal styling, wardrobe resets and wardrobe coaching with Anna Svedberg in Melbourne.

“Getting dressed for literally any occasion is easier.”

Andrea Andrić
Marketing Consultant

“I’ve never thought less about my body and how it looks in what I’m wearing than I have in the last year which is really freeing.”

Emily
Mum and Business Owner

“I now control what's in my wardrobe, not the other way around!”

Kate Miller-Heidke
Multi-award-winning Singer-Songwriter

Client Reviews

“Anna has completely transformed my style and the way I move through the world.”

“Anna has completely transformed my style and the way I move through the world. 

She took the time to understand who I was; where I was going; and supported me through the transition between old and new. 

I completely trusted Anna in the process from wardrobe refresh through to shopping - she is incredibly insightful, creative, and down to earth - and we had such a fun time together. 

If you are looking for someone to support you in the re(creation) of your personal style, do yourself a favour, and contact Anna.”

Joel Carnegie
ABC Presenter, Performer and Musical Director

“Anna has revolutionised my wardrobe.”

“Anna has revolutionised my wardrobe. I needed an external perspective (one with impeccable taste!) to give me 'permission' to chuck a mountain of old clothes away - things I'd been hoarding for years. 

Anna's focus on sustainability means I know a lot of the clothes will find new homes. 

I can actually SEE my clothes now, and opening my wardrobe makes me feel happy again.

Anna was also a fount of knowledge and suggestions about outfit ideas, putting new combinations together that'd I'd never have thought of.

She also helped me reorganise things with new compartments etc. 

I don't think I'm alone in having a propensity to hoard clothes - clothes that don't fit, things I might wear someday (and that day never comes), things that gave me one good memory 7 years ago. 

It has been liberating to shed all this old stuff, and I couldn't have done it without Anna's moral support through the process.

She's very open and understanding - completely non judgmental. I'd recommend her service to anyone!”

Kate Miller Heidke
Multi-award Winning Singer, Songwriter

“Working with Anna was like a cross between therapy and styling”.

“Working with Anna was like a cross between therapy and styling. At the end of the session I had a much clearer idea about what I did and didn’t want in my wardrobe and what I did and didn’t want in my life.

The whole experience left me rejuvenated and with a sense of clarity. I learned a lot about myself and why I did and didn’t like clothes I had, and I also got some very helpful styling tips.

Over the following days I would feel happy whenever I looked at my organised wardrobe and feel rejuvenated all over again.”

Lucy Paplinska
Award-winning Documentary Filmmaker, Editor and New Media Creator

“I now have the confidence to trust my instincts and be a little bit more daring in my choices.”

"My session with Anna was for a one-of-a-kind occasion.

I enjoyed Anna's enthusiasm and approach to understanding me before delving into anything to do with clothes and style.

Anna's coaching before you even look at a clothing website or hit the shops, and then the mentoring throughout each engagement, helps you unlock what you might already know deep down, with frameworks that support you at a pace you're comfortable with.

I now have the confidence to trust my instincts and be a little bit more daring in my choices. I have a map for what works for me. It might not always be the easiest route, but it is deliberate and personal.

I'm looking forward to another wardrobe session and being more purposeful in my purchases to fit me and my life."

Sarah Kerr
Mum. Leader. Diplomat. Polished, yet messy

“I now look in the mirror and feel more 'me' than I ever have before. It has shifted my outlook in ways that I could never have imagined.”

"Anna is truly a magician!

I reached out to her because I was sick and tired of feeling defeated by my wardrobe. I resented the mental energy that I spent deciding what to wear and questioning whether or not I looked okay. All it took was a few hours with Anna, and - hooray! I gained the clarity and confidence to actually enjoy getting dressed!! I now look in the mirror and feel more “me” than I ever have before. It has shifted my outlook in ways that I could never have imagined.

Anna is also a magical human being who makes you feel at ease from the moment you meet her, and by the time you finish your session with her, you will feel like you have made a new best friend. She is kind, funny, warm, smart. Someone who generously fills up other people’s cups and is a joy to be around.

Her amazing eye for style is actually the icing on top of the cake. It is her ability to build trust, create connection, read and respond to the energy of those she works with, and inject lots of belly laughs along the way that make her exceptional at her craft.

You will love Anna. You will learn so much. You will have so much fun. You will just wish you had met her so much earlier!!"

Betsy
Strategic Facilitator

Client Testimonials

"Anna’s styling theory is not about consumption, rather it’s about sharing and making systems so that I can better, more happily and mindfully use what I have.”

"Anna is very special: she’s calm, professional, compassionate, warm and direct. Working with her feels like a co-creative process in that we’re building a theory and framework that I can use every day in my wardrobe. This is only possible because of Anna’s knowledge and skills, and the time that she has devoted to developing these. Anna holds her experience lightly and humbly so that her being more skilled is never a divide between me and her, rather a bridge. The work she does is praxis (putting theory - in this case enclothed cognition - into practice) and even though I am the noviciate, and Anna is the master, working with her felt collaborative and shared. Figuring out what to keep, sell, donate or store can feel unbearably lonely (at least it does for me). Figuring out how to let go of items that once lit me up can feel tender. Anna’s companionship and structure through and in these moments made decision making easier.

After our first session I felt lighter, brighter and more inspired to get dressed well in outfits that make me feel good. Because we rationalised and reorganised my wardrobe it has been easier to get dressed since our first appointment. I can feel my wardrobe working better for me already. I can feel my memories and desires working more in harmony. And, most importantly, I feel better in the outfits I’m pulling together and more able to get dressed faster, peacefully and contentedly. I feel helped and yet I also know we’ve only just begun - I am so excited to continue to work with Anna!

I really appreciated the time Anna took to get to know me holistically and historically. Our initial conversation felt structured and focused, thanks to her gentle guidance and thoughtful questions. Because Anna developed rapport with me it meant when started going through my wardrobe (inevitably intimate and emotional) there was no awkwardness. I particularly liked the visual coding process that unearthed my style preferences and words to language this. There’s so much noise about how to do this (especially online). Anna’s process was quick, personal, easy, and immediately revelatory and actionable.

Anna explained exactly what she needed me to do in the lead up, so I felt ready for our appointment. She met me with clarity and care in all her communication. Not once has she tried to sell me anything or discuss me buying more. I feel like Anna’s styling theory is not about consumption, rather it’s about sharing and making systems so that I can better, more happily and mindfully use what I have. This feels like a really important point of difference to the rest of the industry.

I loved how Anna suggested we bring some special not every day pieces into a high use section of my wardrobe so I can enjoy admiring them every day. I also really appreciated how she helped me clean and pack up at the end of our appointment, saying, “I will never leave you with a mess”. This act and words clearly encapsulates what Anna is about: leaving me and my wardrobe better than she found us."

Lizzie Calder
Educator

Client Testimonials

"SVED gave me agency. I now control what's in my wardrobe, not the other way around!”

"I trust her taste implicitly. Some stylists can be intimidating, but SVED creates a feeling of safety that makes the process really fun.

My wardrobe is now functional and well-organised. I've rediscovered great clothes I had forgotten about or neglected. I've jettisoned stuff that was cluttering up my life.

She gave me agency. I now control what's in my wardrobe, not the other way around!

She brings an open, non-judgemental style that is tailored to the client's individual needs. She never imposes her own aesthetic, but rather helps each client to feel comfortable in their own skin and preferences.

The most meaningful moment for me was SVED giving me permission to allocate an entire shelf to my pyjamas (normally I'd just shove them wherever they fit). Now, at the end of a long day, it's a pleasure to put my comfortable, well-folded pyjamas on. It's a small but profound thing."

Kate Miller-Heidke
Multi-award Winning Singer, Songwriter"

Client Testimonials

“Anna helped me sort out my shit... and so much more.”

“Anna helped me sort out my shit... and so much more.

I'd never had a session with a clothes coach or personal stylist before, so I'll admit I was nervous before Anna arrived. But she immediately put me at ease. She's so down to earth and genuinely invested in helping you understand why you dress the way you do, and more importantly, how it makes you feel.

It wasn't just about the clothes. It was about clearing the fog in my head around my clothes. She helped me work through decluttering my wardrobe, gave me brilliant ideas on outfit combinations, and made the whole process feel effortless.

It felt less like a styling appointment and more like a girls' day hang out with a friend who just happens to know her stuff.

If you're on the fence about having a session like this, just book it. You won't regret it.”

Cybelle Jones
Photographer

“Anna creates a safe space to let it all hang out and work it through.”

“Wardrobe refinement is deeply personal. It is scary showing someone your innermost secrets. Letting them know how ambitious your skinny jeans are or how many black tops you've managed to stockpile. Anna creates a safe space to let it all hang out and work it through. She is generous and kind with her counsel but her keen eye for style will take you to places you didn't know that you needed to go. She will help you let go of the old to create space for your fabulous new style... and all with a twinkle in her eye and a sense of fun.”

Heidi Ryan
Senior Executive

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"The power of having someone help dress my body AND help that process make sense to my brain, has been extraordinarily empowering.”

"I had no idea how much of a difference Sved organising my wardrobes would make to my life. There is an effortlessness to my mornings now; I open my wardrobe and reach for clothes that a) make me feel amazing b) make sense to my day and c) require no thought. It's self-presentation organisation perfection that stems from Sved's understanding of real human lives.

Sved really understood my brain. As an ADHD girlie, Sved's direction and advice was not only perfect for my external body, but my internal mind. The power of having someone help dress my body AND help that process make sense to my brain, has been extraordinarily empowering.

There's no snobbishness in what Sved brings to the table. There's no 'fashion industry' BS. What I think Sved is so goddam good at is working with who you are and what you have. She sees beyond trends, yet isn't ruled by the practical or safe.

Look, there were so many great moments, but I have to say, the 'one cupboard for wear everyday and one cupboard for wear occasionally' CHANGED MY LIFE."

Megan Burslem
ABC TV & Radio Presenter

“Anna put me completely at ease.”

"Anna was incredible. I was really nervous about booking because I didn't feel like I was stylish enough to have a stylist, but Anna put me completely at ease. She has so much expertise but she is also great at sharing her expertise in a way that makes sense to a complete style novice (like me!). 

I was in a lockdown / pregnancy / breastfeeding induced wardrobe slump and she helped me do a long overdue cull of all the things I didn't like (there were a lot!). It's made such a difference to open my wardrobe and only see things I like and want to wear! She used the remaining pieces to help me identify my style and gave me suggestions for how to shop for myself to build up my wardrobe again. I feel so much more confident getting dressed now and I wish I could take Anna with me on every shopping trip. "

Ashley O
Academic

What People Are Saying

SVED Testimonials

“I have gained a real understanding of my best colours and now feel empowered to experiment.”

“I originally went to Sved as I was feeling my wardrobe was overwhelmingly black and ‘safe’ and had no idea what colours were best for me. I needed help!

Although a colour session was outside of my comfort zone, Anna’s warmth, professionalism and fun manner immediately made me feel at ease and enjoy the process.

Thanks to Anna, I have gained a real understanding of my best colours and now feel empowered to experiment and expand my wardrobe options. I have even purchased some vibrant pieces that I never would have looked at before, and received so many compliments when wearing them!

I would highly recommend Sved to anyone wanting to understand the power of colour, feel more confident, and refresh their style.”

Fiona Baessler
Event Professional

“She will help you streamline your wardrobe without sanitising your unique tastes.”

“I have known Anna - personally and professionally - for twenty years, and in that time she has saved my sanity more times than I can count. Anna recognised my undiagnosed ADHD almost a decade before I did, which was probably at least partly evident in my tendency to always be at risk of suffocating under the weight of excess clothes. She has taught me really important principles of decluttering, and she has never exercised any judgment over my failure to always implement them! I would trust Anna with my life, but for now I just rely on her to keep my wardrobe under control. 

In all seriousness, I have never met someone who manages to be both as creative yet also practical as Anna. She has an excellent eye for detail and a true appreciation for how fashion forms a major part of self expression. She will help you streamline your wardrobe without sanitising your unique tastes - and best of all, she’ll take it all away at the end of your session so you can’t be tempted to rummage back through it!

You simply will not go wrong by inviting Anna into your inner sanctum and asking her to give it a tidy. I am excited for everyone to meet her!”

Clementine Ford
Bestselling Author

“Anna instinctively understood the brief and went over and above to deliver an amazing result.”

"When I needed a new outfit to host a major event at short notice, Sved stepped in and saved the day. I was hosting live on stage in front of 10 thousand people, live to camera, and presenting side of stage to a live radio audience (in 35 degree heat).

The outfit needed to pop onstage and on camera, and it was important for me to feel comfortable and at ease with the right fit and feel. Anna instinctively understood the brief and went over and above to deliver an amazing result. From taking my measurements while my young toddler was clinging to my legs, to delivering outfits at work for fittings, and making alterations on the fly in order to achieve the most flattering fit, Anna’s attention to detail and her warmth, flexibility, practical know-how, and reassuring support made the whole process feel like a breeze. "

Alice Keath
Broadcaster & Musician

Client Experiences

“It has been so worth it for the ease and joy Anna has brought to my life.”

I was hopeful but hesitant about hiring a stylist, worried that I'd be forced in to expensive, fashionable or uncomfortable clothes that weren't practical for my life. However, I was thrilled with the process of working with Anna, who helped me understand what colours and styles suited me, and gave me confidence that I could actually wear some super comfortable pieces as workwear. She gave me useful honest feedback, gently offered a couple of options outside my comfort zone and never pressured me to buy anything.

After working with Anna, I get compliments on my clothing, feel confident instead of stressed getting dressed for the day, and can wear the same outfit from work to playing with my kid to a nice dinner, which is better than I could've imagined!

Given my entirely-activewear closet, a complete overhaul wasn't possible in a single day of shopping, but Anna gave me a lot of suggestions for other items to add, and continued to help out after our shopping day (including going to some lengths to track down the perfect hat).

Engaging a stylist is a bit of a luxury and an investment but it has been so worth it for the ease and joy Anna has brought to my life - thank you Anna!

Claire M
Social Justice Lawyer

“Honestly, the cost of the session pays for itself in what you stop wasting on random purchases that don’t suit you.”

"Working with SVED felt like a day spa for my wardrobe. I walked in feeling overwhelmed and guilty about pieces I’d never worn… and walked out feeling lighter, clearer and genuinely energised.

Anna makes the whole experience fun; she’s down-to-earth, relatable and understanding. There’s no judgement, just smart advice and gentle guidance. I felt cleansed, not critiqued.

The biggest surprise? It’s actually saved me money. Now that I can clearly see what’s in my wardrobe, what works, and what gaps I have, I’ve stopped buying impulse pieces or duplicates I don’t need. I’m more intentional, confident and calm when I shop.

Getting dressed has gone from stressful to enjoyable. Outfits come together easily, I don’t beat myself up for getting it “wrong”, and for the first time in years, my wardrobe reflects who I actually am and brings me joy.

Honestly, the cost of the session pays for itself in what you stop wasting on random purchases that don’t suit you. I can’t recommend it highly enough: it’s style therapy with tangible results."

Kate T
Brand & Marketing Consultant

“Anna took the overwhelm around clothes shopping away; we had fun and she brought the joy and confidence into my wardrobe.”

"Anna took the overwhelm around clothes shopping away; we had fun and she brought the joy and confidence into my wardrobe.

Reaching out to Anna was a huge step for me in asking for help with something I really don't enjoy, buying clothes (well other than at an op shop that is)! It has never been a priority in my life. I wear my clothes until there is no life left and then even some…

With a milestone birthday, post-two-kid body and a new job, it was a gift to myself to reinvigorate an extremely bare wardrobe. But I also didn't want a stylist who would make me into something I'm not, enter Anna!

Anna was patient, non-judgmental and understanding. While sorting through my wardrobe, she listened to my stories, showed kindness and empathy and was happy to experience that every item had a story and connection. There was no pressure, no rushing and only support when considering whether a particular piece of clothing still had a place going forward. She got a real picture of who I was and where I wanted to be going with my wardrobe.

And then came the shopping; it was really fun and uplifting. The pre-shop Anna did took the overwhelm out of shopping and she explained how she went about it and the trial and error we would experience with finding what really ticked and worked. Anna could instantly see when a particular piece made me excited and smiled. She showed me how to style pieces and what would match. She gave honest feedback. But importantly there was no pressure, no upselling and she listened to what was working for me both budget-wise and style. It was a wonderful experience.

Four months on and the joy is still there; my wardrobe is ordered, items work together and I feel confident in my combinations and choices for all occasions. Anna offers more to her clients than the title ‘stylist’ conveys. I can highly recommend Anna."

Nadine
Corporate Lawyer

Client Experiences

“The whole process was joyously authentic, and I can't wait to do it again.”

“Anna brought the confidence I didn't have myself, and it meant I could free myself to try things I wouldn't have if I was navigating it on my own. The most valuable part of the experience was opening up my mind to the future, and seeing how my style can be part of my growth.

I loved how genuinely me-centric my time with Anna was. I knew she was working with me to find my unique style, rather than just choosing what was on the rack. Because of that, shopping with Anna was unlike any other shopping expedition—having the permission to try so much on was incredibly liberating. The whole process was joyously authentic, and I can't wait to do it again.”

Tim
Project Manager

"There’s no pressure to look like everyone else, or to be “cool,” or to wear what other people think looks good on you."

"I’ve really loved how client-centred Anna is. She doesn’t come in with a fixed idea of what you should look like. She takes the time to actually listen to your goals, your vision, and understand the challenges and aspirations behind why you want to change how you dress in the first place.

I'm so much more intentional with layering now. Before, I’d default to the same safe combinations, but now I’m genuinely not afraid to mix different pieces and play around until something feels right.

Anna helped me see my wardrobe in a completely new light. Instead of hating everything I owned, she gave me a refreshed perspective on the pieces I already had, showing me how to make them work in ways I hadn’t thought of before.

It’s that same client-centred philosophy again. There’s no pressure to look like everyone else, or to be “cool,” or to wear what other people think looks good on you. It’s about figuring out what you actually want to wear and helping you feel confident in that.

The first outfit Anna put together for me, entirely from pieces already sitting in my own wardrobe, was a standout moment. I remember trying it on and actually loving what I saw. That hadn’t really happened before. It stuck with me. Since the session I view my wardrobe with much more curiosity, intention and playfulness!

I’d highly recommend SVED to anyone looking to feel more confident and at ease in how they dress. Her client-centred approach means you never feel pushed into a look that isn’t you. Instead, you walk away actually understanding your own style better and enjoying getting dressed again!"

Samira Z
Economic Policy Adviser

"It's a very neuro-affirming and disability-friendly process. I feel seen and understood and cared for."

"Practically, accessing my closet and clothes is much easier now. It’s less time consuming and less mental and physical effort. Emotionally I feel more confident in choosing outfits and knowing there are good options easily available. It has also inspired me to declutter other areas of my house and life... the sense of momentum is great!

It's a very neuro-affirming and disability-friendly process. I feel seen and understood and cared for.

It suits people of all ages and stages in life, with different neurotypes and physical abilities/disabilities.

I like having a kind but honest view reflected back to me on what's worth keeping and what might be better to let go. It's the perfect mix of support and reality check, without making me feel bad for having trouble letting go of things.

It's nice to feel that I matter, even though I've had to make my life much smaller because of chronic illness and disability. I don't go out often anymore, so I stopped thinking about clothes very much, but actually feeling good about what I wear (comfortable, practical and flattering) helps me feel better on many levels, physically, emotionally and energetically."

Jenny M
Therapist, Author & Disability Advocate


Client Experiences

“SVED showed me something I didn't expect.”

“I loved that SVED has never led with 'let's go shopping and buy more stuff', it's always been about who am I, what am I trying to do, and how does my wardrobe help that.

I think about getting dressed differently. I look at my wardrobe differently. I'm actively working on making my wardrobe more cohesive and complementary. SVED gave me some styling ideas I hadn't really considered and that unlocked some imagination with my clothes that was tucked away.

"Who are you and what do you do?" - two simple questions asked repeatedly and in different ways has made me question a lot.

SVED showed me something I didn't expect. That I wasn't actually looking to work with a stylist, I was looking to work with a creative director who understands what I am working on and how I'm trying to present in different settings.

So many stylists lead with shopping first, and so many people end up looking like everyone else because we're all encouraged to buy the same things.

SVED is different and far more interested in the person-first than the wardrobe first.”

Maya
Creative and Lawyer

Documentary Interview Excerpts

"What Anna did was actually restore my sense of self."

"People recognised it even though I was wearing the same clothes, but I was standing in them again. As me."

"It was really about restoring something I barely knew that I'd lost until I started working with Anna."

"Menopause and perimenopause are like going through a teenage hormonal storm... I think it can almost be seen in that way that you become almost like a teenager again. And for me there was a lot of nostalgia involved."

"...it felt a bit like, oh, I'm back in my teenage home with my friends and we're all swapping clothes and trying different things on... it just was so fun and joyful and also super empowering."

"Anna’s about finding out what's the personality, who's the person inside, who needs to shine."

"Working with her, there will be something you didn't even know you needed."

Jacinta di Mase
Literary Agent

"I wanted to feel amazing and confident and clothes can make you do that."

"That was the dress. It was what I imagined in my mind when Anna and I were talking through what I envisioned."

"I just trusted myself based on the process that I'd been through with Anna."

Sarah Kerr
St Vincent's Foundation Ambassador

"Anna helped to really give me that moral support and that permission to just move on. And it was really freeing."

"I trust her implicitly."

"There was something really powerful about that kind of feminine connection... 'Kate, it's okay. It's okay to get rid of these things.'"

"I found that really, really liberating."

"I felt so much lighter and better after that."

"Anna helped me in that way that all the other stylists have never bothered with before."

"The most potent thing she did was she said, 'Kate, you're allowed to have a whole shelf that's just for your pyjamas. Your comfort is important.'"

"My offstage human is equally important as my onstage human... that was a breakthrough for me."

Kate Miller-Heidke
Singer, Songwriter & ARIA Award Winner

What have you enjoyed most about working with SVED, and why?

“It's not your typical styling advice. I felt supported rather than told what to wear. I also loved the wardrobe reset and figuring out new ways of wearing what I already own. Anna gave me confidence in my choices and encouraged me to trust my instincts.”

Andrea Andrić, 

Marketing Consultant

“I loved how quickly Anna was able to put together the style I was looking for, and find a lot of it within my wardrobe. The pieces I purchased were carefully selected and matched in with what I had to create even more pairings.”

Lauren Oakes
Co-Founder at Thursdays

“I’ve really loved how client-centred she is. She doesn’t come in with a fixed idea of what you should look like — she takes the time to actually listen to your goals, your vision, and understand the challenges and aspirations behind why you want to change how you dress in the first place.”

Samira 
economic policy adviser

What have you enjoyed most about working with SVED, and why?

“Where to start?! Firstly she’s an excellent human. She understood my story and my relationship with clothes before she even looked at my wardrobe, she listened wholeheartedly to all my inner insecurities about getting dressed. Something I guess you don’t really get to talk to anyone about. She got me to open up about why I think the way I do about my body. And I guess that was a relief in a strange way!”

Elena M 
Photographer

“How comfortable I felt.”

Emily
Mum and Business owner

“Two things. Firstly, meeting Anna - she is a magical human being. She makes you feel at ease from the moment you meet her, builds trust and rapport effortlessly, so that her real talents in styling can shine through. She is the best friend every woman wishes for. Secondly, opening my wardrobe each day - it brings me so much joy to see how clear, organised, not-overwhelming it is!!”

What have you enjoyed most about working with SVED, and why?

“Anna is more than a stylist. Through careful curation and deep listening, I have appreciated the absolute care that Anna brings to everything she does. She is brilliant at what she does, and that is because she meets YOU where you are, she leaves her bias and opinions out of the decisions she makes so you are empowered to learn and style yourself in a way that feels authentic and right for you, but expertly guided by her. Like any art form, a true genius makes it look easy, which is exactly what Anna does.”

Trudi Boatwright
Global Leader on PlAY

“How fun Anna made the experience! She brought the joy to every session.”

Nadine Kilpatrick
Lawyer  

“Tailored advice, making recommendations consistent with my instructions, needs, preferences. No negative body image stuff! Anna took the time to really 'get' what I was hoping to achieve and so it was a valuable and positive experience.”

ERIN C
Lawyer 

What have you enjoyed most about working with SVED, and why?

“I really enjoyed the experience of working with SVED - it felt like a relaxed warm hang with a friend. Ultimately Anna helped me wrestle with things that weren't working for me in my wardrobe while gently guiding me towards some options that still aligned with who I am. So the process was incredibly positive, but so was the outcome - I feel a little less overwhelmed by the idea of getting dressed in the morning, and a bit more confident at choosing clothes I can wear with pride.”

Claire M
Social Justice Lawyer 

“I loved that SVED has never led with 'let's go shopping and buy more stuff', it's always been about who am I, what am I trying to do, and how does my wardrobe help that.”

Maya
Creative & Lawyer  

“I trust her taste implicitly - some stylists can be intimidating, but SVED creates a feeling of safety that makes the process really fun.”

Kate Miller-heidke
Singer, Songwriter & ARIA Award Winner
  • "Anna has revolutionised my wardrobe"

    Kate Miller-Heidke
    Multi-award winning singer-songwriter

  • "I have never met someone who manages to be both as creative yet also practical as Anna."

    Clementine Ford
    Bestselling Author

  • "Anna has come in and revolutionised not only how I feel about my wardrobe and how I dress myself, but how I feel about my body, how I hold myself in the world and what’s important to me."

    Trudi Boatwright
    Global Leader on Play

  • “Her keen eye for style will take you places you didn’t know you needed to go.”

    Heidi Ryan
    Senior Executive

  • “Two months later, I’m still using the systems Anna created—if you have ADHD, you’ll know how HUGE that is.”

    Tess Rouvray
    Self-described 'ADHD Chaos Demon'

  • "Working with Anna was an absolute game-changer for my professional wardrobe. I was after a workwear refresh, and she delivered far beyond my expectations."

    Anusha Campbell
    Director (Professional Services)
    & NFP Independent Board Member

  • "I was hosting live in front of 10,000 people—in 35-degree heat— The outfit had to pop onstage and on camera, and Anna instinctively nailed the brief."

    Alice Keath
    Broadcaster & Musician

  • “I completely trusted Anna… she is incredibly insightful, creative, and down to earth.”

    Joel Carnegie

    ABC Presenter, Performer and Musical Director

  • “Thanks to Anna, I now feel empowered to experiment and expand my wardrobe options.”

    Fiona Baessler
    Event Professional