PERSONAL STYLIST

Melbourne

SVED creates wardrobes that align with your real life, goals, and values.

Show Services

  • "Anna has revolutionised my wardrobe"

    Kate Miller-Heidke
    Multi-award winning singer-songwriter

  • "I have never met someone who manages to be both as creative yet also practical as Anna."

    Clementine Ford
    Bestselling Author

  • "Anna has come in and revolutionised not only how I feel about my wardrobe and how I dress myself, but how I feel about my body, how I hold myself in the world and what’s important to me."

    Trudi Boatwright
    Global Leader on Play

  • “Her keen eye for style will take you places you didn’t know you needed to go.”

    Heidi Ryan
    Senior Executive

  • “Two months later, I’m still using the systems Anna created—if you have ADHD, you’ll know how HUGE that is.”

    Tess Rouvray
    Self-described 'ADHD Chaos Demon'

  • "Working with Anna was an absolute game-changer for my professional wardrobe. I was after a workwear refresh, and she delivered far beyond my expectations."

    Anusha Campbell
    Director (Professional Services)
    & NFP Independent Board Member

  • "I was hosting live in front of 10,000 people—in 35-degree heat— The outfit had to pop onstage and on camera, and Anna instinctively nailed the brief."

    Alice Keath
    Broadcaster & Musician

  • “I completely trusted Anna… she is incredibly insightful, creative, and down to earth.”

    Joel Carnegie

    ABC Presenter, Performer and Musical Director

  • “Thanks to Anna, I now feel empowered to experiment and expand my wardrobe options.”

    Fiona Baessler
    Event Professional

Personal Styling
Wardrobe & Coaching Services

SVED offers 1:1 in-home wardrobe sessions, virtual consultations, and coaching to create clarity, direction, and alignment. From wardrobe resets and outfit creation to express sessions, strategic shopping, personal brand styling, and coaching for life and work, each session is designed to simplify decisions and support how you live, work, and show up.

A woman with long red hair wearing a denim jacket and jeans looking at a brown belt in her hands, standing in front of a wooden framed mirror in a room with light-colored walls and wooden flooring.
Services and Packages

SVED is
Anna Svedberg

A woman with glasses and red hair tied back, smiling while sitting on a black leather lounge chair near a window with yellow curtains.

Anna helps people reconnect with who they are and what they want through their wardrobes. She expertly blends style, creativity, and sustainability with the goal-oriented elements of transformation coaching.

Whether creating ADHD-friendly systems or red-carpet looks, SVED aligns how you show up inside and out.

Clients describe her approach as insightful, empowering, and a little bit magic.

"Working with SVED felt like a day spa for my wardrobe. I walked in feeling overwhelmed and guilty about pieces I’d never worn… and walked out feeling lighter, clearer and genuinely energised.”

Kate
Brand & Marketing Consultant