personal styling |
wardrobe curation |
creative consulting

SVED is a boutique wardrobe consultancy for people who are looking for something… different.

  • "Anna has revolutionised my wardrobe"

    Kate Miller-Heidke
    Multi-award winning singer-songwriter

  • "I have never met someone who manages to be both as creative yet also practical as Anna."

    Clementine Ford
    Bestselling Author

  • "Anna has come in and revolutionised not only how I feel about my wardrobe and how I dress myself, but how I feel about my body, how I hold myself in the world and what’s important to me."

    Trudi Boatwright
    Global Leader on Play

  • “Her keen eye for style will take you places you didn’t know you needed to go.”

    Heidi Ryan
    Senior Executive

  • “Two months later, I’m still using the systems Anna created—if you have ADHD, you’ll know how HUGE that is.”

    Tess Rouvray
    Self-described 'ADHD Chaos Demon'

  • "Working with Anna was an absolute game-changer for my professional wardrobe. I was after a workwear refresh, and she delivered far beyond my expectations."

    Anusha Campbell
    Director (Professional Services)
    & NFP Independent Board Member

  • "I was hosting live in front of 10,000 people—in 35-degree heat— The outfit had to pop onstage and on camera, and Anna instinctively nailed the brief."

    Alice Keath
    Broadcaster & Musician

  • “I completely trusted Anna… she is incredibly insightful, creative, and down to earth.”

    Joel Carnegie

    ABC Presenter, Performer and Musical Director

  • “Thanks to Anna, I now feel empowered to experiment and expand my wardrobe options.”

    Fiona Baessler
    Event Professional

Sved sees your wardrobe as a living museum and a roadmap, all in one.

Sometimes we lose our way. We get stuck, overwhelmed, bored, or reshaped by big life moments. Other times, we’re simply ready for something different.

Sved brings deep expertise in human behaviour, systems thinking, style, and storytelling to help you reconnect with your wardrobe—and yourself. We begin with what you already own, because your wardrobe is one of the most tangible systems you interact with every day. It holds your past, shapes your present, and hints at your future. But when you see it daily, it’s easy to lose perspective.

Working with Sved gives you a fresh lens, a stylist’s eye, and museum-level respect for your pieces. You’ll be guided by someone trained to work at the conscious, unconscious, and material levels. It’s creative, practical, personalised to you, and unexpectedly fun.

Along the way, you’ll discover (or rediscover) what truly lights you up—and have a wardrobe you love. One that makes sense, works for your life, and feels entirely like you.

As one client put it: “working with sved is like getting your insides and your outsides styled.”