MEET SVED

I’m beyond excited to share SVED — a boutique wardrobe consultancy helping people feel radically themselves in what they wear, especially during big life shifts.

After years working across arts, culture, strategy, inclusion, and circular fashion, this move brings everything I love together: personal style, transformation, and the power of great clothes to tell great stories.
SVED is for the bold, the curious, the in-between. For anyone navigating visibility, reinvention, building a personal brand—or just feeling stuck.
We start with what you already own, and build a wardrobe that reflects who you are now—and where you're going next.

Clients say:

✨ “She’ll help you streamline your wardrobe without sanitising your unique taste. Creative and practical, with an eye for style as self-expression.”
— Clementine Ford

✨ “Anna has revolutionised my wardrobe.”
— Kate Miller-Heidke

✨ “I haven’t stopped talking about it. It felt like a game-changer for how I dress and how I show up.”
— Anusha Campbell

If that sounds like something you (or someone you love) might need—I’d love you to follow along or get in touch.

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