I’ll meet you where you’re at and take you where you’re going

Your wardrobe should reflect who you are and what matters most to you.

1. Lead Section (Pain + Desire)

👉 Goal: Show them you “get it.” Mirror their struggles, then open a window to possibility.

  • Add a Text block or Intro section under your Hero.

  • Keep it 2–3 short paragraphs max.

  • Example:
    “Too many clothes, nothing to wear. Stuck in black basics. Dressing feels overwhelming.
    Imagine instead: opening your wardrobe and seeing clarity, ease, and pieces that actually feel like you.”

Sved is
Anna Svedberg

Great clothes, like great stories, are better when they're shared

Anna Svedberg knows clothes are more than fabric — they carry history, power, identity, and meaning.

With a background spanning arts, culture, and circular fashion, Anna spent over two decades working with leading cultural institutions as a producer, educator and driving inclusion and empowerment programs before founding SVED — a boutique wardrobe consultancy.

Passionate about thoughtful wardrobe management, Anna helps people refine their wardrobes, make intentional choices, and give their clothes meaningful new lives. She curates personal collections, supports people through life and style transformations, sources hard-to-find pieces, and brokers iconic fashion donations.

Anna expertly blends style, creativity, and sustainability — and is also a Certified Transformation Coach.

Her friends call her Sved

2. About You (Credibility + Story)

👉 Goal: Build trust, show your authority + humanity.

  • Use an About section (image + text side by side).

  • Write 1–2 short paragraphs: your museum/arts background, transformation coach cert, and your Swedish “different, magnetic” edge.

  • End with a mini CTA: “Work with me to style the story you want to tell.”

3. Offer / Packages Section

👉 Goal: Clarity on what they get.

  • Use a Services section (card layout).

  • Add your 2–3 packages:

    • The Edit (wardrobe reset)

    • The Reset (edit + personal shop)

    • The Strategy (ongoing style support)

  • Keep it simple: one line promise + CTA button under each.

Our services.

  • Scenic landscape with a lake, green hills, and mountainous terrain in the background under cloudy sky.

    Dream it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • Scenic view of a modern house on a hill with snow-capped mountains in the background under cloudy skies.

    Build it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • Modern wooden and metal building with large glass window, set in a mountainous landscape with dry grass and small trees.

    Grow it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Make It

HOW IT WORKS

Single Wardrobe sessions

Includes Style consultation + wardrobe total 5 hours

SHOPPING + STYLING

COST OF SHOP + STYLE MINUS THE CONSULTATION (CALL OUT FEE)

SINGLE SHOPPING TRIPS

Includes Style consultation + Shop total 5 hours

FULL WARDROBE EXPERIENCE is an end -to-end package that gets your wardrobe sorted and fills gaps. it is desinged as an intensive to get you up to date / back on track and is completed over a 2-3 month period.

COST OF SHOP + STYLE MINUS THE CONSULTATION (CALL OUT FEE)

SOME SERVICES CAN BE BOOKED AS SINGLE SESSIONS

SOME CAN BE BOOKED AS PACKAGES

SOME AS A SUBSCRIPTION

BY REQUEST - QUOTE - not listed e.g. out of hours sessions

SPECIAL EVENTS, BRIDAL, RED CARPET,

WARDROBE INTEGRATION

Includes Style consultation + Shop total 5 hours

ONGOING WARDROBE MANAGEMENT - annual subscription for seasonal refresh

COST OF EACH SESSION + STYLE MINUS THE CONSULTATION (CALL OUT FEE)

5 sessions + 3 shops / 3 clear outs

  • "Anna has revolutionised my wardrobe"

    Kate Miller-Heidke
    Multi-award winning singer-songwriter

  • "I have never met someone who manages to be both as creative yet also practical as Anna."

    Clementine Ford
    Bestselling Author

  • "Anna has come in and revolutionised not only how I feel about my wardrobe and how I dress myself, but how I feel about my body, how I hold myself in the world and what’s important to me."

    Trudi Boatwright
    Global Leader on Play

  • “Her keen eye for style will take you places you didn’t know you needed to go.”

    Heidi Ryan
    Senior Executive

  • “Two months later, I’m still using the systems Anna created—if you have ADHD, you’ll know how HUGE that is.”

    Tess Rouvray
    Self-described 'ADHD Chaos Demon'

  • "Working with Anna was an absolute game-changer for my professional wardrobe. I was after a workwear refresh, and she delivered far beyond my expectations."

    Anusha Campbell
    Director (Professional Services)
    & NFP Independent Board Member

  • "I was hosting live in front of 10,000 people—in 35-degree heat— The outfit had to pop onstage and on camera, and Anna instinctively nailed the brief."

    Alice Keath
    Broadcaster & Musician

  • “I completely trusted Anna… she is incredibly insightful, creative, and down to earth.”

    Joel Carnegie

    ABC Presenter, Performer and Musical Director

  • “Thanks to Anna, I now feel empowered to experiment and expand my wardrobe options.”

    Fiona Baessler
    Event Professional