A personal stylist
you can be
yourself with
Smart wardrobes for people who want clarity,
confidence, and someone who gets them.
Services
Wardrobe Detox
Too much stuff and nothing to wear? Let’s change that.
This step-by-step process is designed to help you reclaim control and transform your wardrobe into a curated, functional space that feels like you. Over multiple sessions, we’ll declutter, reorganise, and create systems that align with your personal style and lifestyle. Think less overwhelm, more ease—and a wardrobe that works as hard as you do.
Perfect for: Anyone ready to step into a life of clarity, simplicity, and effortless style. Because you deserve a wardrobe that inspires, not stresses.
Build it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Sometimes we lose our way. We get stuck, overwhelmed, bored, or reshaped by big life moments. Sometimes we want to level up. Sometimes we’re simply ready for something different.
Your wardrobe is one of the most tangible systems you interact with every day. It holds your past, shapes your present, and hints at your future. When you see it daily, it’s easy to lose perspective.
Sved helps you find clarity through your wardrobe so you can feel lighter, see a clearer direction, and know exactly what works for you. Your wardrobe becomes simple, intentional, and aligned so you can focus on what matters most.
I help you understand who you are and what you wear so your wardrobe finally feels like you. Kind. sharp. zero judgement. Serious results.
Most people think something is wrong with their style. Nothing is wrong. You just need someone who understands clothes, behaviour, and real life. Someone who can translate your quirks, your goals, your body, your lifestyle and turn it into a wardrobe that works.
Your wardrobe is one of the most tangible systems you interact with every day. It holds your past, shapes your present, and hints at your future. When you see it daily, it’s easy to lose perspective.
Sved helps you find clarity through your wardrobe so you can feel lighter, see a clearer direction, and know exactly what works for you. Your wardrobe becomes simple, intentional, and aligned so you can focus on what matters most.
Use your wardrobe to make time and space for what matters most.
Sometimes we lose our way. We get stuck, overwhelmed, bored, or reshaped by big life moments. Sometimes we want to level up. Sometimes we’re simply ready for something different.
Your wardrobe is one of the most tangible systems you interact with every day. It holds your past, shapes your present, and hints at your future. When you see it daily, it’s easy to lose perspective. Sved helps you find clarity through your wardrobe so you can feel lighter, more organised, and more like yourself.
Your wardrobe becomes simple, grounded, and intentional so you can focus on what matters most to you.
HOOK here ???
Sometimes we lose our way. We get stuck, overwhelmed, bored, or reshaped by big life moments. Sometimes we want to level-up. Sometimes we’re simply ready for something different.
Your wardrobe is one of the most tangible systems you interact with every day. It holds your past, shapes your present, and hints at your future. When you see it daily, it’s easy to lose perspective.
Sved cuts helps you find clarity through your wardrobe so you can feel lighter, more organised, and more like yourself again.
Your wardrobe becomes simple, grounded, and intentional so you can focus on what matters most to you.
Sometimes we lose our way. We get stuck, overwhelmed, bored, or reshaped by big life moments. Sometimes we want to level up. Sometimes we’re simply ready for something different.
Your wardrobe is one of the most tangible systems you interact with every day. It holds your past, reveals your present, and hints at your future. But when you see it daily, it’s easy to lose perspective.
Sved cuts through the noise so you can feel lighter, more organised, and more like yourself again. Your wardrobe becomes simple, grounded, and intentional so you can focus on what matters most to you.
1. Lead Section (Pain + Desire)
👉 Goal: Show them you “get it.” Mirror their struggles, then open a window to possibility.
Add a Text block or Intro section under your Hero.
Keep it 2–3 short paragraphs max.
Example:
“Too many clothes, nothing to wear. Stuck in black basics. Dressing feels overwhelming.
Imagine instead: opening your wardrobe and seeing clarity, ease, and pieces that actually feel like you.”
Sved is
Anna Svedberg
Great clothes, like great stories, are better when they're shared
Anna Svedberg knows clothes are more than fabric — they carry history, power, identity, and meaning.
With a background spanning arts, culture, and circular fashion, Anna spent over two decades working with leading cultural institutions as a producer, educator and driving inclusion and empowerment programs before founding SVED — a boutique wardrobe consultancy.
Passionate about thoughtful wardrobe management, Anna helps people refine their wardrobes, make intentional choices, and give their clothes meaningful new lives. She curates personal collections, supports people through life and style transformations, sources hard-to-find pieces, and brokers iconic fashion donations.
Anna expertly blends style, creativity, and sustainability — and is also a Certified Transformation Coach.
Her friends call her Sved
2. About You (Credibility + Story)
👉 Goal: Build trust, show your authority + humanity.
Use an About section (image + text side by side).
Write 1–2 short paragraphs: your museum/arts background, transformation coach cert, and your Swedish “different, magnetic” edge.
End with a mini CTA: “Work with me to style the story you want to tell.”
SVED is
Anna Svedberg
Anna Svedberg is a Melbourne personal stylist and certified transformation coach with a background in arts, culture, and human behaviour. She spent more than twenty years inside Australia’s leading institutions as a producer, educator, stragegist, and storyteller before founding SVED.
Anna helps people reconnect with who they are and what they want through their wardrobes. She blends strategic coaching with creative styling to refine what clients own, rediscover their style, and align how they show up inside and out. Clients describe her approach as calm, insightful, empowering, and a little bit magic.
Wardrobe Reset
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What should we know about the services you provide? Better descriptions result in more sales.
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What should we know about the services you provide? Better descriptions result in more sales.
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Item description
Wardrobe Guidance
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What should we know about the services you provide? Better descriptions result in more sales.
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What should we know about the services you provide? Better descriptions result in more sales.
Wardrobe Experience
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What should we know about the services you provide? Better descriptions result in more sales.
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What should we know about the services you provide? Better descriptions result in more sales.
Your Wardrobe Options
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The Wardrobe Reset
A single in-home wardrobe session to clear the noise and get you moving.
The Wardrobe Reset is designed for anyone feeling overwhelmed, stuck, or unsure where to start.
, so they can regain clarity, create space, and move forward with a wardrobe that finally makes sense.
• simplify your wardrobe and release what no longer serves you
• see clearly what works and why
• uncover the pieces you actually love and want to wear
• make getting dressed feel lighter and less stressfulIncludes
• • in-depth style consultation about your lifestyle, needs, and goals
• hands-on wardrobe edit in your space
• live outfit ideas using what you already ownEvery SVED session starts with The Wardrobe Reset so this is the perfect place to start.
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Your Personal Style Blueprint
This in home wardrobe we reset your space, clarify what works and why, and maximise what you already own so you understand your style and know exactly what to buy next.
Perfect for anyone who wants clarity, direction, and a smart plan they can follow themselves, so they can shop with purpose and build a wardrobe that supports who they are and where they’re going. session paired with an in-depth style consultation and a personalised Style Guide.
If you have a larger wardrobe or want deeper support, you can add a second wardrobe session.
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The Complete Wardrobe Experience
A fully personalised, end to end wardrobe transformation. Across multiple in-home sessions and strategic shopping trips, we reset, rebuild, and elevate your entire wardrobe. You’ll also receive a virtual wardrobe with curated outfits so getting dressed becomes effortless every day.
3. Offer / Packages Section
👉 Goal: Clarity on what they get.
Use a Services section (card layout).
Add your 2–3 packages:
The Edit (wardrobe reset)
The Reset (edit + personal shop)
The Strategy (ongoing style support)
Keep it simple: one line promise + CTA button under each.
Our services.
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Dream it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Build it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Grow it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
HOW IT WORKS
Single Wardrobe sessions
Includes Style consultation + wardrobe total 5 hours
SHOPPING + STYLING
COST OF SHOP + STYLE MINUS THE CONSULTATION (CALL OUT FEE)
SINGLE SHOPPING TRIPS
Includes Style consultation + Shop total 5 hours
FULL WARDROBE EXPERIENCE is an end -to-end package that gets your wardrobe sorted and fills gaps. it is desinged as an intensive to get you up to date / back on track and is completed over a 2-3 month period.
COST OF SHOP + STYLE MINUS THE CONSULTATION (CALL OUT FEE)
SOME SERVICES CAN BE BOOKED AS SINGLE SESSIONS
SOME CAN BE BOOKED AS PACKAGES
SOME AS A SUBSCRIPTION
BY REQUEST - QUOTE - not listed e.g. out of hours sessions
SPECIAL EVENTS, BRIDAL, RED CARPET,
WARDROBE INTEGRATION
Includes Style consultation + Shop total 5 hours
ONGOING WARDROBE MANAGEMENT - annual subscription for seasonal refresh
COST OF EACH SESSION + STYLE MINUS THE CONSULTATION (CALL OUT FEE)
5 sessions + 3 shops / 3 clear outs