Helping big thinkers and busy minds make space for what matters most.
The SVED Difference
SVED takes a holistic approach to your wardrobe.
This is for you if you are looking for more than a new outfit.
You’re looking for a different way.
You’re ready to master your wardrobe once and for all.
Your wardrobe is one of the most tangible systems you interact with every day. It creates ripples far beyond what you wear.
It is one of the most intimate places in your life, yet the most public; a tool for communication, grounding, and motivation. It is literally how you start your day.
Getting dressed should be as simple as breathing. Yet, for many, it is a source of friction that dictates the tone of the entire day.
A disconnect often coincides with major life events: a new decade, parenthood, menopause, weight changes, or career growth. Sometimes it is triggered by a single invitation where you stand before your wardrobe wondering if you even know who you are anymore.
A “makeover” feels like a bandaid. You need to get to the heart of what’s going on.
If you feel that disconnect: welcome.
What happens when that system falls out of sync?
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Your wardrobe is bursting at the seams but you have nothing to wear.
This often results in purchasing more and feeding the cycle of overwhelm. You’re probably great at buying storage solutions that don’t seem to solve the problem.
Mornings take longer than they need to, leaving you feeling out of whack before your day has even begun.
In the long term, overwhelmed wardrobes end up costing you more time, money and energy. It doesn’t feel good. -
You’re hanging on by a metaphorical and literal thread.
I see this in high-achieving professionals (often parents) who have prioritised everyone and everything ahead of themselves.
This often shows up as you not having adequate clothes for the day ahead because you have worn everything down to the last fibre.
You may not even have the essentials to keep you warm in winter or cool in summer. You’re in survival mode.
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A closet that is organised within an inch of its life.
You may have used capsules or systems that once worked, but they suddenly feel like an old version of you.
Over time, this often results in a full-system collapse. You struggle to buy anything new because it doesn’t “fit the system”.You’re at a stalemate and you don’t look or feel like yourself. That’s rough!
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This shift feels mysterious.
You still love pieces, but the way you get dressed has lost its spark. Sometimes it feels like cosplay.
You might even be the person others turn to for advice, yet you now feel slightly out of sync and cannot put your finger on why.For something that was once joyful, or at least easier, this disconnect feels like you’ve lost a little piece of yourself.
SVED is
Anna Svedberg
Hello!Anna is a Melbourne personal stylist and transformation coach with a background in arts, culture, and human behaviour. She spent more than twenty years inside some of Australia’s leading institutions as a producer, educator, strategist, and storyteller before founding SVED.
Anna helps people reconnect with who they are and what they want through their wardrobes. She expertly blends style, creativity, and sustainability with the goal-oriented elements of transformation coaching. Whether creating ADHD-friendly systems or red-carpet looks, she aligns how you show up inside and out.
Clients describe her approach as insightful, empowering, and a little bit magic.
As one client put it: “working with sved is like getting your insides and your outsides styled.”
SVED’s Impact on Your Wardrobe
Working with SVED creates immediate relief and lasting clarity. Clients feel lighter, calmer, and more confident, with a wardrobe that finally makes sense and functions as a system. Friction reduces, decisions become easier, and you move through your day with greater ease. You begin to recognise your wardrobe as a powerful tool you can actively harness. If you are ready to master your wardrobe once and for all in a way that supports your busy brain, your real life, and your big goals, you are in the right place.
Personal Styling & Wardrobe Services
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A focused in-home session designed to clear the noise, regain clarity, and restore momentum. You experience the immediate relief of a wardrobe clear-out, paired with expert stylist guidance on what works and why. You gain space and a practical foundation for a wardrobe that finally makes sense and supports your real life.
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For when you want clarity, direction, and a plan you can follow yourself. This in-home session recalibrates your space, clarifies what works, and maximises what you own. You will receive a personalised Style Roadmap with expert styling and shopping guidance to help you build with intention.
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For those ready for real change. This multi-session, hands-on experience creates radical clarity, space, and momentum. Together, we shed what no longer serves and reimagine your wardrobe as a system that supports who you are now and where you are going next. The outcome is ease, confidence, and a wardrobe that truly works.